Category :
Website
Client :
WAIPA
Scope of work :
Web Development/WordPress
Scope of work
Our work for the WAIPA World Investment Conference involved UX strategy, UI design, and website development to support the 29th edition of this global event in Sharjah, UAE.
The platform was built to highlight the conference agenda, speakers, and registration details with clarity and impact. By combining user-centered design with seamless navigation, the site provides an engaging hub for international investment professionals.
Design
Discovery and Research: We conducted an in-depth analysis of WAIPA’s target audience, including international investors, policymakers, and investment promotion agencies. Global investment trends, sustainability imperatives, and event dynamics guided our design decisions to ensure the website reflects WAIPA’s role as a global investment hub.
UI/UX Design Iterations: Wireframes and prototypes were developed to structure the conference program, speaker highlights, and registration process. Our focus was on seamless navigation, ensuring visitors can easily access event details, participate, and stay informed.
Visual Design and Refinement: The final interface was designed to be professional, modern, and globally appealing. We emphasized WAIPA’s brand identity, using clean typography, dynamic layouts, and impactful visuals to communicate authority and innovation, while incorporating feedback to refine the design for maximum engagement.
Colors
#ffffff
#080b30
#f0ad3a
#31428b